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‘Cigarette sales dip in Jan first week, but go up later’

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Dip in sales after new year's Panwaadis across NCR notice a dip in sales, but they remain confident that sales will pick up in the next few weeks. Pankaj, who owns a paan shop near INA, says, "Some people quit during the first few weeks of January, but they almost always come back. Business is down by about 20% during that period, but it always picks up. People also make many bahanas to start smoking again. I've heard people saying things like 'sardi ka mausam hai, ek cigarette toh chalta hai'. And within a month, that one sutta turns into several." Ajay, who owns a cigarette shop in Sarita Vihar, says, "I've noticed a 20-25% decline in business just after New Year's for the past few years...

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